Creative directors are becoming the secret weapon of tech startups, using their storytelling skills to create compelling narratives around products like Humane’s AI Pin. While a good story can propel a company to success, it must be backed by substance to avoid the pitfalls of hype. As these narratives unfold, it’s up to us to approach them with both wonder and skepticism.
“Valley of death”, in simple terms refers to the difficulty of recovering money in the initial stages of a start-up– before their new product or services starts bringing in revenue
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