Aleph launches Aleph Express, its proprietary solution for MSMEs in Nigeria

Aleph Group, Inc, an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing, has announced the launch of Aleph Express, its proprietary solution for micro, small and medium-sized enterprises (MSME) in Nigeria. 

In one simple and intuitive app, Aleph Express provides a platform for MSMEs to create and maintain a free e-commerce website, create a product catalog, set local delivery options, manage, record and process orders while gaining  meaningful insights to drive growth. Most innovatively, Aleph Express provides one unified inbox that integrates Whatsapp, Messenger, and Instagram, to enable businesses to efficiently engage and sell – all in one place. In addition, Aleph Express provides local payment solutions and support, creating a holistic offer for Nigeria’s thriving MSME sector.

According to the National Bureau of Statistics, Nigeria is home to more than 41 million MSMEs and contributed 49% of the country’s GDP in the last five years. 42% of MSMEs in the country – equivalent to more than 17 million businesses – operate within the wholesale and retail trade industry. However, 97% of Nigeria’s retail industry is made up of traditional – largely offline – channels. Aleph Express’ solution, which takes all the heavy lifting out of starting and managing an online shop, will offer an opportunity for retailers to evolve traditional retail channels and capture online growth. 

The launch of Aleph Express forms a key part of Aleph’s strategy to provide localised and actionable technology for advertisers and MSMEs alike. From its teams on the ground, Aleph offers unrivalled, local support to enable its partners to overcome in-market challenges and create valuable opportunities. Aleph, through its legacy brand Ad Dynamo, has been supporting Nigerian advertisers since 2009.

Matthieu Laporte, Vice President of SMB at Aleph, commented: “Micro, small and medium-sized enterprises are the backbone of the Nigerian economy. With Aleph Express, we enable them to create digital storefronts to attract more customers not only in their neighbourhood but across the country and the region. Our dedicated local teams support businesses and entrepreneurs new to this form of commerce and aim to onboard 10,000 monthly active merchants by the end of 2023.”

Approximately 90% of MSMEs in Nigeria use social platforms in one way or another to connect to customers, Aleph Express is a one-stop shop to accelerate businesses’ outreach to clients and potential new clients across the country.

Stephen Newton, Managing Director – Sub Saharan Africa at Aleph, added: “The launch of Aleph Express is a premiere – we are proud that Nigeria has been selected by Aleph as the first market to launch. This also marks a milestone in our offering, as Aleph Express is specially tailored for small and medium businesses, enabling these entrepreneurs to leverage the power of social platforms for their growth. With our local team standing by and supporting SMBs, I am confident that we are spearheading a revolution in this field.”

<

p class=””>
Aleph Express is available on Google Play and in the App Store.

TechCitystrategy

enablingmore

evolvefor

Messengerand

overcomelargely

com/store/apps/details?id=comoffline

insights </p>

outBureau

standinga

<a

channelsembed

monthlyrel="nofollow

optionsefficiently

comPresident

<a<a

comwe

Presidentlegacy

target="_blank"for

Aleph<a

comAleph

ExpressMSMEs

providesdrive

businesses<div

ng"of

href="https://wwwcommented: “Micro

asbusinesses

thea

evolvemedium

target="_blank"target="_blank"

rel="nofollowthat

enablesnoopener">ng"</a><a

toone

a<p

embedin

socialonly

gaining rel="nofollow

target="_blank"tailored

Grouphref="https://gistgrill

Alephrel="nofollow

toAleph

tonoopener">enables</a><a

solutionclass="">The

sethref="https://techpros

embed__wrapper">rel="nofollow

Messengernoopener"><a</a><a

inof

inrel="nofollow

ng"ng"

<atarget="_blank"

</div>rel="nofollow

href="https://gistgrillnoopener">commented: “Micro</a>

noopener">target="_blank"</a>ng"

comng"

forhref="https://gistgrill

rel="nofollowrel="nofollow

noopener">President</a>channels

Withtarget="_blank"

ng"ng"

<atarget="_blank"

target="_blank"rel="nofollow

the<a

target="_blank"target="_blank"

noopener">the</a><ang"

noopener">href="https://techpros</a>href="https://gistgrill

launch

Leave a Reply

Your email address will not be published. Required fields are marked *

Explore More

Some Cross-Browser DevTools Features You Might Not Know

I spend a lot of time in DevTools, and I’m sure you do too. Sometimes I even bounce between them, especially when I’m debugging cross-browser issues. DevTools is a lot

Cosmetology: Explore tech-driven beauty solutions

Cosmetology is the art and science of enhancing the appearance of the hair, skin, and nails. It is a booming industry that is constantly evolving with new trends, products, and

Managing Fonts in WordPress Block Themes

Fonts are a defining characteristic of the design of any site. That includes WordPress themes, where it’s common for theme developers to integrate a service like Google Fonts into the